Diana Lui

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<channel>
	<title>Diana Lui</title>
	<link>http://www.dianalui.com</link>
	<description>Diana Lui</description>
	<pubDate>Thu, 21 Mar 2013 16:01:00 +0000</pubDate>
	<generator>http://www.dianalui.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Goodwill of Orange County</title>
				
		<link>http://dianalui.com/Goodwill-of-Orange-County</link>

		<comments>http://dianalui.com/following/dianalui.com/Goodwill-of-Orange-County</comments>

		<pubDate>Thu, 21 Mar 2013 16:01:00 +0000</pubDate>

		<dc:creator>Diana Lui</dc:creator>
		
		<category><![CDATA[Environmental, Retail, Goodwill, Orange County, Trandisciplinary Project, Group Work]]></category>

		<guid isPermaLink="false">5233681</guid>

		<description>
&#60;img src="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4220_int.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4220_int_o.jpg" data-mid="28158906" caption="A SoCal summer wave made of denim." border="0" align="left"/&#62;
&#60;img src="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4235_int.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4235_int_o.jpg" data-mid="28158912" caption="Cut and organized by denim wash." border="0" align="left"/&#62;




&#60;img src="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4237_int.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4237_int_o.jpg" data-mid="28158917" caption="A nautical theme." border="0" align="left"/&#62;
&#60;img src="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4238_int.jpg" width="670" height="1005" width_o="1100" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4238_int_o.jpg" data-mid="28158918" caption="Dyed netting and inspirational photos." border="0" align="left"/&#62;
&#60;img src="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4240_int.jpg" width="670" height="1005" width_o="1100" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4240_int_o.jpg" data-mid="28158920" caption="A nautical sewn retail display." border="0" align="left"/&#62;




&#60;img src="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4231_int.jpg" width="670" height="1005" width_o="1100" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4231_int_o.jpg" data-mid="28159529" caption="A rockabilly vinyl record dress." border="0" align="left"/&#62;
&#60;img src="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4105_int.jpg" width="670" height="1005" width_o="1100" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4105_int_o.jpg" data-mid="28158907" caption="Heat-gunned vinyl record dress" border="0" align="left"/&#62;
&#60;img src="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4102_int.jpg" width="670" height="1005" width_o="1100" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5233681/IMG_4102_int_o.jpg" data-mid="28158922" caption="A rockabilly vinyl record dress." border="0" align="left"/&#62;





Project: Goodwill of Orange County  (Retail Environment)
Sponsored Transdisciplinary Group Project by Goodwill of Orange County

This sponsored project by the Goodwill of Orange County was focused on enhancing the Goodwill experience, by creating a a transformative style guide for the Goodwill retail experience.

By creating a transformative and storytelling experience, an enhanced retail experience can 
give value and strengthen the brand by improving the look and function of products as well as the function of the store.

In utilizing materials that were already available in the Goodwill stores, the goal is to fortify the brand and philosophy of Goodwill through welcoming and cohesive visuals throughout its physical retail space to enhance the consumer retail experience as well as strengthen the sense of philanthropy and community.

These enhanced retail experiences will be focused around themes that tie back to the roots of Orange County.  These themes include: a Southern California "SoCal" Summer, Nautical, and Rockabilly theme. 

All retail displays current exhibited in Orange County Goodwill stores.


</description>
		
		<excerpt>           Project: Goodwill of Orange County  (Retail Environment) Sponsored Transdisciplinary Group Project by Goodwill of Orange County  This sponsored project...</excerpt>

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	<item>
		<title>Purina One - Beyond</title>
				
		<link>http://dianalui.com/Purina-One-Beyond</link>

		<comments>http://dianalui.com/following/dianalui.com/Purina-One-Beyond</comments>

		<pubDate>Thu, 21 Mar 2013 15:09:46 +0000</pubDate>

		<dc:creator>Diana Lui</dc:creator>
		
		<category><![CDATA[Branding, Packaging, Sustainability, Nestle, Purina One, Beyond, Sponsored Project, Transdisciplinary Studio]]></category>

		<guid isPermaLink="false">5228178</guid>

		<description>	Fullscreen


&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/casepanel_3x17_01_FINALFINAL_int.jpg" width="670" height="118" width_o="1225" height_o="217" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/casepanel_3x17_01_FINALFINAL_int_o.jpg" data-mid="28144030"  border="0" align="left"/&#62;

&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--184_2_int.jpg" width="670" height="446" width_o="1650" height_o="1100" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--184_2_int_o.jpg" data-mid="28143390"  border="0" align="left"/&#62;

&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--239_2_int.jpg" width="670" height="446" width_o="1650" height_o="1100" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--239_2_int_o.jpg" data-mid="28154872"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--245_2_int.jpg" width="670" height="1005" width_o="1100" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--245_2_int_o.jpg" data-mid="28154875"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--226_2_int.jpg" width="670" height="1005" width_o="1100" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--226_2_int_o.jpg" data-mid="28154876"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--214_2_int.jpg" width="670" height="1005" width_o="1100" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--214_2_int_o.jpg" data-mid="28154866"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--248_2_int.jpg" width="670" height="1005" width_o="1100" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--248_2_int_o.jpg" data-mid="28154868"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--200_2_int.jpg" width="670" height="1005" width_o="1100" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--200_2_int_o.jpg" data-mid="28154869"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--195_2_int.jpg" width="670" height="1005" width_o="1100" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/Purina-ONE-Su-12-Studio-Photos--195_2_int_o.jpg" data-mid="28154870"  border="0" align="left"/&#62;

&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/RENDER_int.jpg" width="670" height="955" width_o="1650" height_o="2354" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/RENDER_int_o.jpg" data-mid="28143471"  border="0" align="left"/&#62;

&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/IMG_2850_2_int.jpg" width="670" height="446" width_o="1650" height_o="1100" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/IMG_2850_2_int_o.jpg" data-mid="28143388"  border="0" align="left"/&#62;

&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/IMG_2798_int.jpg" width="670" height="446" width_o="1650" height_o="1100" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/IMG_2798_int_o.jpg" data-mid="28143389"  border="0" align="left"/&#62;

&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/casepanel_10x8_finalfinal_int.jpg" width="578" height="755" width_o="578" height_o="755" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/casepanel_10x8_finalfinal_int_o.jpg" data-mid="28144026"  border="0" align="left"/&#62;

&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228178/casepanel_11x17_FINALFINAL_int.jpg" width="670" height="434" width_o="1223" height_o="793" src_o="http://payload146.cargocollective.com/1/2/92023/5228178/casepanel_11x17_FINALFINAL_int_o.jpg" data-mid="28144028"  border="0" align="left"/&#62;




 Project: Purina One - Beyond (Branding and Packaging)
Sponsored Transdisciplinary Group Project by Nestle Purina

In markets, dog food aisles all look the same, making it extremely difficult for one brand to stand out from another. The implementation of the Purina One Beyond Bulk Bin system will become a more sustainable way to purchase dog food with refillable containers while eliminating single-use packaging.  The Bulk Bin also merchandises the product more efficiently. It communicates not only the product to the customer, but also communicates the brand story, allowing for a more emotional connection to the brand.

Team Members:
Ting Hu - Industrial Designer
Diana Lui - Communication Designer
Ryan Oenning - Industrial Designer
Wilson Reniers - Industrial Designer

</description>
		
		<excerpt>                      Project: Purina One - Beyond (Branding and Packaging) Sponsored Transdisciplinary Group Project by Nestle Purina  In markets, dog food aisles...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Canon</title>
				
		<link>http://dianalui.com/Canon</link>

		<comments>http://dianalui.com/following/dianalui.com/Canon</comments>

		<pubDate>Thu, 21 Mar 2013 01:09:22 +0000</pubDate>

		<dc:creator>Diana Lui</dc:creator>
		
		<category><![CDATA[Identity, Branding]]></category>

		<guid isPermaLink="false">5228120</guid>

		<description>&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/01_canon_logoboard_24x24_FINAL-2.jpg" width="670" height="670" width_o="1800" height_o="1800" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/01_canon_logoboard_24x24_FINAL-2_o.jpg" data-mid="28116078"  border="0" align="left"/&#62;

&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/03_poster_PSA_int2.jpg" width="670" height="446" width_o="1650" height_o="1100" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/03_poster_PSA_int2_o.jpg" data-mid="28115980"  border="0" align="left"/&#62;
&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/03_poster_PSA_int.jpg" width="670" height="446" width_o="1650" height_o="1100" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/03_poster_PSA_int_o.jpg" data-mid="28115985"  border="0" align="left"/&#62;
&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/03b_canon_poster_contest_24x36_int.jpg" width="670" height="1005" width_o="1100" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/03b_canon_poster_contest_24x36_int_o.jpg" data-mid="28115976"  border="0" align="left"/&#62;
&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/4d_env_busstop_01_printver.jpg" width="670" height="1027" width_o="1076" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/4d_env_busstop_01_printver_o.jpg" data-mid="28116048"  border="0" align="left"/&#62;

&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/collateral_hor_01.jpg" width="670" height="511" width_o="1266" height_o="967" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/collateral_hor_01_o.jpg" data-mid="28139624"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/collateral_hor_02.jpg" width="670" height="512" width_o="1224" height_o="936" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/collateral_hor_02_o.jpg" data-mid="28139621"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/collateral_hor_03.jpg" width="670" height="512" width_o="1224" height_o="936" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/collateral_hor_03_o.jpg" data-mid="28139620"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/collateral_hor_04.jpg" width="670" height="512" width_o="1224" height_o="936" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/collateral_hor_04_o.jpg" data-mid="28139617"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/collateral_hor_07.jpg" width="670" height="512" width_o="1224" height_o="936" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/collateral_hor_07_o.jpg" data-mid="28139813"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/collateral_hor_05.jpg" width="670" height="512" width_o="1224" height_o="936" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/collateral_hor_05_o.jpg" data-mid="28139615"  border="0" align="left"/&#62;


&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/04b_office_int_conf.jpg" width="670" height="436" width_o="1650" height_o="1076" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/04b_office_int_conf_o.jpg" data-mid="28116002"  border="0" align="left"/&#62;
&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/office_int_lobby_FINAL.jpg" width="670" height="436" width_o="1650" height_o="1076" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/office_int_lobby_FINAL_o.jpg" data-mid="28116007"  border="0" align="left"/&#62;
&#60;img src="http://payload146.cargocollective.com/1/2/92023/5228120/04c_office_ext_04.jpg" width="670" height="1027" width_o="1076" height_o="1650" src_o="http://payload146.cargocollective.com/1/2/92023/5228120/04c_office_ext_04_o.jpg" data-mid="28116006"  border="0" align="left"/&#62;





Project: Canon (Rebranding)

A part of rebranding this well-known Japanese camera company is emphasizing Canon's focus on technical precision, the product's ability to capture time, and paying homage to the company's roots in the land of the "rising sun".  

Secondly, "Be Curious" was added as the tagline to Canon's brand, simply encouraging their users to continue exploring the world and their own imagination, whilst using Canon as a lens to view and capture this exploration. Public Service Announcement were created to support this very principle on living life driven by curiosity.

Using the logo as a mark, container, and line art, the new identity for Canon has both brevity and depth in communicating the precision of its products and adventurous spirit of its users.


</description>
		
		<excerpt>              Project: Canon (Rebranding)  A part of rebranding this well-known Japanese camera company is emphasizing Canon's focus on technical precision, the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload146.cargocollective.com/1/2/92023/5228120/prt_1363846098.jpg" />

	</item>
		
		
	<item>
		<title>Museum of Music Videos</title>
				
		<link>http://dianalui.com/Museum-of-Music-Videos</link>

		<comments>http://dianalui.com/following/dianalui.com/Museum-of-Music-Videos</comments>

		<pubDate>Thu, 21 Mar 2013 00:36:16 +0000</pubDate>

		<dc:creator>Diana Lui</dc:creator>
		
		<category><![CDATA[Branding, Identity, Environmental, Print]]></category>

		<guid isPermaLink="false">5196441</guid>

		<description>	Fullscreen

&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/transmedia_logo_final.jpg" width="670" height="670" width_o="864" height_o="864" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/transmedia_logo_final_o.jpg" data-mid="27940791"  border="0" align="left"/&#62;

&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/collateral_01.jpg" width="670" height="422" width_o="1940" height_o="1224" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/collateral_01_o.jpg" data-mid="28115090"  border="0" align="left"/&#62;&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/collateral_03.jpg" width="670" height="422" width_o="1008" height_o="636" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/collateral_03_o.jpg" data-mid="28115087"  border="0" align="left"/&#62;&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/collateral_04.jpg" width="670" height="422" width_o="1008" height_o="636" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/collateral_04_o.jpg" data-mid="28115085"  border="0" align="left"/&#62;&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/collateral_05.jpg" width="670" height="422" width_o="1008" height_o="636" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/collateral_05_o.jpg" data-mid="28115147"  border="0" align="left"/&#62;

&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/iMac_screenshots_01.jpg" width="670" height="543" width_o="1800" height_o="1459" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/iMac_screenshots_01_o.jpg" data-mid="28112808"  border="0" align="left"/&#62;&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/iMac_screenshots_02.jpg" width="670" height="543" width_o="1800" height_o="1459" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/iMac_screenshots_02_o.jpg" data-mid="28112794"  border="0" align="left"/&#62;&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/iMac_screenshots_03.jpg" width="670" height="543" width_o="1800" height_o="1459" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/iMac_screenshots_03_o.jpg" data-mid="28112793"  border="0" align="left"/&#62;&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/iMac_screenshots_03b.jpg" width="670" height="543" width_o="1800" height_o="1459" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/iMac_screenshots_03b_o.jpg" data-mid="28112891"  border="0" align="left"/&#62;&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/iMac_screenshots_04.jpg" width="670" height="543" width_o="1800" height_o="1459" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/iMac_screenshots_04_o.jpg" data-mid="28112784"  border="0" align="left"/&#62;



&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/iphones_w.jpg" width="670" height="294" width_o="2048" height_o="901" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/iphones_w_o.jpg" data-mid="27941724"  border="0" align="left"/&#62;

&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/macro_003_FINAL_v2_blackbg_forweb.jpg" width="670" height="915" width_o="2048" height_o="2797" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/macro_003_FINAL_v2_blackbg_forweb_o.jpg" data-mid="27940775"  border="0" align="left"/&#62;

&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/gondry_kal_denoise_masked_revised.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/gondry_kal_denoise_masked_revised_o.jpg" data-mid="28140075"  border="0" align="left"/&#62;

&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/side-building_final_2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/side-building_final_2_o.jpg" data-mid="28115502"  border="0" align="left"/&#62;

&#60;img src="http://payload144.cargocollective.com/1/2/92023/5196441/tickets.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload144.cargocollective.com/1/2/92023/5196441/tickets_o.jpg" data-mid="28142884"  border="0" align="left"/&#62;





Project: Museum of Music Videos - A 325 Experience (Transmedia)

A many-faceted multi-discursive phenomenon, the music video is a moving art, a perfect synchronization of melody and visual elements, a flawless interaction of lyrics and images to create meaning.  An audiovisual poetry, but it only lasts three to five minutes.  This is the very idea that drives the logo and brand of this new fictional Museum of Music Videos.  The whole 325 experience promotes visiting, revisiting, sharing, and preserving that ephemeral and ethereal experience.</description>
		
		<excerpt>                       Project: Museum of Music Videos - A 325 Experience (Transmedia)  A many-faceted multi-discursive phenomenon, the music video is a moving art,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload144.cargocollective.com/1/2/92023/5196441/prt_1363507820.png" />

	</item>
		
		
	<item>
		<title>Emotion / Fabric</title>
				
		<link>http://dianalui.com/Emotion-Fabric</link>

		<comments>http://dianalui.com/following/dianalui.com/Emotion-Fabric</comments>

		<pubDate>Thu, 21 Mar 2013 00:33:14 +0000</pubDate>

		<dc:creator>Diana Lui</dc:creator>
		
		<category><![CDATA[Self-Initiated, Fabric, Emotions]]></category>

		<guid isPermaLink="false">1909129</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/92023/1909129/IMG_9900_sm.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/92023/1909129/IMG_9900_sm_o.jpg" data-mid="9454630"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1909129/IMG_9964_sm.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/92023/1909129/IMG_9964_sm_o.jpg" data-mid="9454632"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1909129/IMG_9913_sm.jpg" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/2/92023/1909129/IMG_9913_sm_o.jpg" data-mid="9454634"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1909129/IMG_0342_sm.jpg" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/2/92023/1909129/IMG_0342_sm_o.jpg" data-mid="9454635"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1909129/IMG_0115_sm.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/92023/1909129/IMG_0115_sm_o.jpg" data-mid="9454637"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1909129/IMG_0071_sm.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/92023/1909129/IMG_0071_sm_o.jpg" data-mid="9454638"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1909129/IMG_0051_sm.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/92023/1909129/IMG_0051_sm_o.jpg" data-mid="9454640"  border="0" align="left"/&#62;




Project: Emotion / Fabric

A self-initiated project in using light and fabric to capture the subtlety and movement of emotions. Shot with a Canon 1200IS with fabric over clear acrylic and a fluorescent lightbulb.

</description>
		
		<excerpt>           Project: Emotion / Fabric  A self-initiated project in using light and fabric to capture the subtlety and movement of emotions. Shot with a Canon 1200IS...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/92023/1909129/prt_1320794986.jpg" />

	</item>
		
		
	<item>
		<title>Charles</title>
				
		<link>http://dianalui.com/Charles</link>

		<comments>http://dianalui.com/following/dianalui.com/Charles</comments>

		<pubDate>Thu, 21 Mar 2013 00:33:13 +0000</pubDate>

		<dc:creator>Diana Lui</dc:creator>
		
		<category><![CDATA[Interactive, Fashion]]></category>

		<guid isPermaLink="false">2271167</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-124.jpg" width="670" height="418" width_o="1707" height_o="1067" src_o="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-124_o.jpg" data-mid="11387569"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-125.jpg" width="670" height="418" width_o="1707" height_o="1067" src_o="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-125_o.jpg" data-mid="11387570"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-126.jpg" width="670" height="418" width_o="1707" height_o="1067" src_o="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-126_o.jpg" data-mid="11387579"  border="0" align="left"/&#62;,&#60;img src="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-127.jpg" width="670" height="418" width_o="1707" height_o="1067" src_o="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-127_o.jpg" data-mid="11387580"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-128.jpg" width="670" height="418" width_o="1707" height_o="1067" src_o="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-128_o.jpg" data-mid="11387581"  border="0" align="left"/&#62;,&#60;img src="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-129.jpg" width="670" height="418" width_o="1707" height_o="1067" src_o="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-129_o.jpg" data-mid="11387583"  border="0" align="left"/&#62;,

&#60;img src="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-1210.jpg" width="670" height="418" width_o="1707" height_o="1067" src_o="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home_1-1210_o.jpg" data-mid="11387584"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home2.jpg" width="670" height="418" width_o="1707" height_o="1067" src_o="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home2_o.jpg" data-mid="11387673"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home22.jpg" width="670" height="418" width_o="1707" height_o="1067" src_o="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home22_o.jpg" data-mid="11387674"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home23.jpg" width="670" height="418" width_o="1707" height_o="1067" src_o="http://payload.cargocollective.com/1/2/92023/2271167/fashion_final_home23_o.jpg" data-mid="11387675"  border="0" align="left"/&#62;






Project: Charles (Online Fashion Community)

An online fashion editorial and community, Charles is named after Charles Frederick Worth, who was considered to be the first fashion designer to slap on a label onto his line of clothing.

In the online editorial and community of Charles, users will be able to read about fashion, submit their own fashion outfits/looks, and be able to see outfits submitted by users around the world.  The purpose of Charles is for users to be able to share their love for fashion while opening their eyes to the style of other cultures.

Included in the design of this project is the logo, the website, an email mailer, facebook page, twitter page, and the main page of the iPad app.

</description>
		
		<excerpt>                 Project: Charles (Online Fashion Community)  An online fashion editorial and community, Charles is named after Charles Frederick Worth, who was...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/2/92023/2271167/prt_1320750763.jpg" />

	</item>
		
		
	<item>
		<title>The Great American Writers Series</title>
				
		<link>http://dianalui.com/The-Great-American-Writers-Series</link>

		<comments>http://dianalui.com/following/dianalui.com/The-Great-American-Writers-Series</comments>

		<pubDate>Thu, 21 Mar 2013 00:33:11 +0000</pubDate>

		<dc:creator>Diana Lui</dc:creator>
		
		<category><![CDATA[Kurt Vonnegut, Brochure, Typography]]></category>

		<guid isPermaLink="false">1601558</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_cover.jpg" width="670" height="483" width_o="2048" height_o="1479" src_o="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_cover_o.jpg" data-mid="7857687"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_1.jpg" width="670" height="483" width_o="2048" height_o="1479" src_o="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_1_o.jpg" data-mid="7857663"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_1_crop.jpg" width="670" height="483" width_o="2048" height_o="1479" src_o="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_1_crop_o.jpg" data-mid="7857660"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_2.jpg" width="670" height="483" width_o="2048" height_o="1479" src_o="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_2_o.jpg" data-mid="7857669"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_3.jpg" width="670" height="483" width_o="2048" height_o="1479" src_o="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_3_o.jpg" data-mid="7857673"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_4.jpg" width="670" height="483" width_o="2048" height_o="1479" src_o="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_4_o.jpg" data-mid="7857676"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_5.jpg" width="670" height="483" width_o="2048" height_o="1479" src_o="http://payload.cargocollective.com/1/2/92023/1601558/kurtvonnegut_5_o.jpg" data-mid="7857679"  border="0" align="left"/&#62;






Project: The Great American Writers Series - Kurt Vonnegut

Choosing a popular American writer, create a biographic brochure about the writer's life and works.

</description>
		
		<excerpt>      Project: The Great American Writers Series - Kurt Vonnegut  Choosing a popular American writer, create a biographic brochure about the writer's life and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/92023/1601558/prt_1308247121.jpg" />

	</item>
		
		
	<item>
		<title>Anna Sui</title>
				
		<link>http://dianalui.com/Anna-Sui</link>

		<comments>http://dianalui.com/following/dianalui.com/Anna-Sui</comments>

		<pubDate>Thu, 21 Mar 2013 00:33:10 +0000</pubDate>

		<dc:creator>Diana Lui</dc:creator>
		
		<category><![CDATA[Rebranding]]></category>

		<guid isPermaLink="false">1609234</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/92023/1609234/annasui_logo.jpg" width="360" height="360" width_o="360" height_o="360" src_o="http://payload.cargocollective.com/1/2/92023/1609234/annasui_logo_o.jpg" data-mid="7884260"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/2/92023/1609234/mfaithfull.jpg" width="670" height="1005" width_o="1440" height_o="2160" src_o="http://payload.cargocollective.com/1/2/92023/1609234/mfaithfull_o.jpg" data-mid="7884250"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/92023/1609234/blondie.jpg" width="670" height="1005" width_o="1440" height_o="2160" src_o="http://payload.cargocollective.com/1/2/92023/1609234/blondie_o.jpg" data-mid="7884253"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/92023/1609234/pollymaggoo.jpg" width="670" height="1005" width_o="1440" height_o="2160" src_o="http://payload.cargocollective.com/1/2/92023/1609234/pollymaggoo_o.jpg" data-mid="7884258"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/2/92023/1609234/collateral-compil.jpg" width="581" height="610" width_o="581" height_o="610" src_o="http://payload.cargocollective.com/1/2/92023/1609234/collateral-compil_o.jpg" data-mid="11380575"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/2/92023/1609234/invites_03.jpg" width="670" height="250" width_o="719" height_o="269" src_o="http://payload.cargocollective.com/1/2/92023/1609234/invites_03_o.jpg" data-mid="28161759" caption="Seasonal Launch: Winter" border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1609234/invites_02.jpg" width="670" height="250" width_o="719" height_o="269" src_o="http://payload.cargocollective.com/1/2/92023/1609234/invites_02_o.jpg" data-mid="28161761" caption="Seasonal Launch: Spring" border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1609234/invites_01.jpg" width="670" height="250" width_o="719" height_o="269" src_o="http://payload.cargocollective.com/1/2/92023/1609234/invites_01_o.jpg" data-mid="28161762" caption="Seasonal Launch: Summer" border="0" align="left"/&#62;






Project: Anna Sui (Rebranding)

In rebranding the image of Anna Sui, a fashion line and cosmetic company, I explored the original inspiration of Anna Sui's design: rock and roll.  The new image pays homage to the essence of rock while it still retains a strong femininity to the brand without being overly 'girly'.

Research led to have the spokesmodels be sexy rockers such as Marianne Faithfull, Blondie, and quirky fictional characters like Polly Maggoo. 
</description>
		
		<excerpt>            Project: Anna Sui (Rebranding)  In rebranding the image of Anna Sui, a fashion line and cosmetic company, I explored the original inspiration of Anna...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/92023/1609234/prt_1308361543.jpg" />

	</item>
		
		
	<item>
		<title>Wasser: Magical Stain Erasers</title>
				
		<link>http://dianalui.com/Wasser-Magical-Stain-Erasers</link>

		<comments>http://dianalui.com/following/dianalui.com/Wasser-Magical-Stain-Erasers</comments>

		<pubDate>Thu, 21 Mar 2013 00:33:09 +0000</pubDate>

		<dc:creator>Diana Lui</dc:creator>
		
		<category><![CDATA[Tough Stains Kit, Packaging]]></category>

		<guid isPermaLink="false">1604229</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0259_canister.JPG" width="670" height="1005" width_o="2048" height_o="3072" src_o="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0259_canister_o.JPG" data-mid="7858589"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0244_canister_inbasket.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0244_canister_inbasket_o.JPG" data-mid="7858368"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0266_infrontofbasket.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0266_infrontofbasket_o.JPG" data-mid="7858390"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0278_meandbasket.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0278_meandbasket_o.JPG" data-mid="7858412"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0289_pouring.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0289_pouring_o.JPG" data-mid="7858451"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0304_incar.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0304_incar_o.JPG" data-mid="7858680"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0311_inbasket.JPG" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/92023/1604229/_MG_0311_inbasket_o.JPG" data-mid="7858499"  border="0" align="left"/&#62;





Project: Wasser - Magical Stain Erasers (Packaging)

For a packaging class project that involved creating a kit that would contain 3-5 items.  Wasser was created after discovering that in order to wash away tough stains, it was necessary to purchase ten or more products.  Wasser contains individual soaking formulas for organic, inorganic, plant, rust, and ink stains, combining the power of those ten chemical products into one easy and convenient package to carry around.

</description>
		
		<excerpt>      Project: Wasser - Magical Stain Erasers (Packaging)  For a packaging class project that involved creating a kit that would contain 3-5 items.  Wasser was...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/92023/1604229/prt_1320719691.jpg" />

	</item>
		
		
	<item>
		<title>Horizon Milk / The Girl Effect</title>
				
		<link>http://dianalui.com/Horizon-Milk-The-Girl-Effect</link>

		<comments>http://dianalui.com/following/dianalui.com/Horizon-Milk-The-Girl-Effect</comments>

		<pubDate>Thu, 21 Mar 2013 00:33:07 +0000</pubDate>

		<dc:creator>Diana Lui</dc:creator>
		
		<category><![CDATA[Changing the World, Packaging]]></category>

		<guid isPermaLink="false">1604319</guid>

		<description>
&#60;img src="http://payload.cargocollective.com/1/2/92023/1604319/horizon_milk-fixed_1bottle.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/2/92023/1604319/horizon_milk-fixed_1bottle_o.jpg" data-mid="11377056"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1604319/horizon_milk-fixed_2girl.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/2/92023/1604319/horizon_milk-fixed_2girl_o.jpg" data-mid="11377059"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1604319/horizon_milk-fixed_3family.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/2/92023/1604319/horizon_milk-fixed_3family_o.jpg" data-mid="11377060"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/2/92023/1604319/horizon_milk-fixed_4community.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/2/92023/1604319/horizon_milk-fixed_4community_o.jpg" data-mid="11377062"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/2/92023/1604319/forgallery_OL.jpg" width="670" height="1034" width_o="1651" height_o="2550" src_o="http://payload.cargocollective.com/1/2/92023/1604319/forgallery_OL_o.jpg" data-mid="7859049"  border="0" align="left"/&#62;
While on display in the market refrigerators, the typography on all sides of the bottle allows for a story to form (through a long run-on sentence) so customers understand how donating to the Girl Effect can create a domino effect of positive change for a girl, a family, and a community.



&#60;img src="http://payload.cargocollective.com/1/2/92023/1604319/IMG_3407_2.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/2/92023/1604319/IMG_3407_2_o.jpg" data-mid="11377074"  border="0" align="left"/&#62;
To encourage further donations after purchasing the milk,  consumers can keep the bottle, fill it with change, and return it to their participating grocery store to be shipped off to the the Girl Effect.




Project: Horizon Milk / The Girl Effect

The Girl Effect is a movement driven by the belief that an adolescent girl is the most powerful force of change on the planet. By supporting girls, we could solve huge problems like hunger, HIV/AIDS, poverty, illiteracy, and war. Young girls are capable of raising the standard of living in developing countries because they are 92 percent more likely to give back to their family and their community than boys. Girls are the most likely agents of change, yet they are often invisible to their societies and to our media. This needs to change.

A project for a packaging class in which we had to repackage a beverage.  The fact that milk promotes strength and growth is the very idea that drives my Horizon Milk / Girl Effect concept.

The idea of how microloans can change the world is shown through utilizing the four sides of a milk bottle.  When purchasing a bottle of Horizon organic milk, proceeds go towards the Girl Effect which in turn serves as a microloan organization for girls in poverty-stricken countries.  When the microloan is returned, the Girl Effect then continues to donate the money to someone else in need, creating a domino effect that can change the world drastically.

Through utilizing brand of Horizon® to spread awareness about the girl effect, More people will understand learn how donating a little bit of money to a girl across the globe can change the world. To learn more, visit girleffect.org.   
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		<excerpt>   While on display in the market refrigerators, the typography on all sides of the bottle allows for a story to form (through a long run-on sentence) so customers...</excerpt>

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